In an ideal scenario, prospects would likely land on your homepage, click a category, and from there, go to a product page before moving onto checkout. “As more buyers are using voice to search for products, brands that optimize their content for these search terms will have the upper hand in grabbing organic traffic from search engines,” she said. Leave a Comment / Digital Marketing Strategies / By admin. E-commerce Marketing. 9 Must-Know Ecommerce Marketing Trends of 2020 (With Examples), How to Sell on Etsy: Your All-in-One Guide to Getting Started, How to Improve Each Stage of Your Ecommerce Sales Funnel. Support your recommendations with customer feedback. You don’t need a complete website makeover to boost your sales and increase conversions in 2020 and beyond. “Most striking of all, we found a Google study showing a 90% increase in bounce rate when load speed goes from 1 to 5 seconds.”. Bernard Wong, digital marketer for ecommerce site Vape Club, said this strategy has helped the online e-liquid store amass a list of over 45,000 emails so far in the U.K. Hear what makes us great -- straight from our customers. Sneh Ratna Choudhary, content marketer at proximity marketing company Beaconstac, said filters on social platforms like Snapchat and Instagram can yield unique shopping experiences for ecommerce brands. “These QR Codes are usually dynamic which allows users to unlock new offers at different times of the day,” Choudhary said. “This is extremely easy to implement on platforms like Shopify or WooCommerce,” he added. Email is still the highest converting channel for many e-tailers and offers a consistent revenue stream. But, McQueen said, in interviews with 1000 customers in the U.S. and U.K., Shopper.com learned consumers feel 3x savvier when they find coupons in online searches than if they are simply handed to them. Check out this on-site gift guide example by Ban.do: Notice how the company categorizes different gift options by “our faves, gifts under $25, gifts under $50.” Ban.do also lets you refine your choices using the filters on the left and find the perfect gift you’ve been looking for. Once you complete this comprehensive quiz, Care/of directs you to a personalized landing page with your name, results, and research-backed product recommendations. Add an exclusive wishlist discount code to increase conversions. This way, Glossier finds a way to sneak into its MoFu leads’ minds, calendars, and wallets during a hectic shopping season. This strategy involves creation and usage of content to drive traffic, convert leads to sales and establish you as a frontrunner of the segment, both in terms of knowledge and reach. Win. With minor improvements, you can enhance your marketing efforts for each stage of your sales funnel. Pin 4. Especially personalized ones. Ecommerce sales are booming, and Cyber Monday is expected to be record-breaking. Tel. He recommends using a tool like the browser extension MozBar to find the domain authority of sites and to only reach out to those with a domain authority greater than 40. Another clever way of using customer testimonials in email marketing is to integrate it into your promotional emails. Calloway Cook, president of dietary supplement company Illuminate Labs, suggests guest blogging as an effective—and cost-effective—strategy for 2020. That’s because they effectively pre-vet potential customers by showing the product image and the price, so advertisers only get highly targeted clicks. When she’s not busy creating content for Sleeknote, she can be found trying to crack the Danish language and watching Back to the Future for the hundredth time. 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